Mainstay was launched in KwaZulu-Natal in 1954 and attained national status by 1967.
 
Initially, it was sold in local shebeens to an Indian and black market. From the mid-1960s, a growing number of consumers in KwaZulu-Natal and Gauteng, started taking to cane spirits - especially Mainstay, soon to be the top selling brand in the country.
 
Mainstay is synonymous with cane and will remain a true legend.